TypeDuo needed a compelling promotional video for their crowdfunding campaign to showcase their innovative 2-in-1 accessory for Surface Pro and Surface Go users. The video needed to clearly communicate the product's value proposition, features, and benefits to potential backers.
The Solution
We created a dynamic product showcase video that highlights TypeDuo's sleek design, multifunctional capabilities, and convenience. The video combines clean product shots, lifestyle demonstrations, and engaging motion graphics to tell the story of how TypeDuo extends device capabilities for tablet PC users.
Video Production Approach
Product Showcase: Clean, professional shots highlighting design and functionality
Feature Demonstrations: FClear visuals showing the 2-in-1 accessory in action
Motion Graphics: Engaging animations to highlight key features and benefits
Call to Action: Strong messaging to drive crowdfunding campaign support
The Impact
A professional crowdfunding campaign video that effectively communicates the product's innovation and value, helping drive campaign awareness and backer engagement through clear visual storytelling.
Let's start Something Great Together
The Challenge
SBD needed to create a dynamic commercial that would stand out in a crowded market and appeal to professional contractors by highlighting the tools' durability and power.
The Solution
We shot a commercial on a live construction site, using high-speed cameras and dynamic camera movements to capture the tools' performance under real-world conditions. The fast-paced edit and aggressive sound design emphasized power and reliability.
The Result
The commercial contributed to a 15% uplift in sales for the featured tool line during the campaign period and won a regional advertising award for 'Best Cinematography'.
Aura's existing branding felt dated and failed to communicate their commitment to clean, vegan ingredients. They were losing market share to newer, more agile competitors.
The Solution
We conducted a full brand strategy workshop, leading to a new brand identity centered on 'Effortless Radiance.' This included a new logo, packaging design, typography, and a warm, minimalist color palette. The new visual language was deployed across their website, social media, and product packaging.
The Result
Following the rebrand, Aura saw a 60% increase in online sales and a 45% growth in their target demographic engagement on social media within six months.
Project Snapshot
Client: Aura Cosmetics
Category: branding
Services: Brand Strategy, Logo Design, Packaging Design
